DirecOne off shore customer contact management company operating in the Caribbean (Trinidad and Tobago) scored a big win for its client rojo research by securing a sponsorship for the University of Niagra Purple Eagles.
It all started as a research and survey project conducted by DirecOne in June 2006 who was contracted by Rojo Research to conduct a survey on behalf of its client Niagra University whose Team the “Purple Eagles” needed sponsorship.
John Heron of Rojo Research says “Wilson Farms was unexpectedly impressed with the breadth of Niagara’s audience demographics…. Knowing what Wilson Farms was looking for, Niagara University expanded greatly on the Purple Eagle audience and the research backed it up”
Wilson Farms is a chain of convenience stores in upstate New York. In addition to mainstream media advertising, Wilson Farms has hitherto sponsored the Sabres and Bills, but not much at the college level. Wilson farms sponsorship to the tune of $20,000.00, John Heron says,” is due much to the strength of their demographic presentation.”
DirecOne Corporate Communications Department - June 2006