AI-first customer operations / Nearshore from Trinidad and Tobago

AI first.
Human where it matters.

Most customer contacts should be resolved in seconds. Some deserve a person who listens, weighs it up and takes responsibility. We design and run operations that know the difference.

  • Blue AI resolves the routine
  • Amber A person takes what needs judgment
  • Both Designed, run and measured by DirecOne
Operators in Port of Spain since 2000 UTC-4 / English-speaking / South of the hurricane belt

Trusted with their customers

  • Scotiabank
  • Sprint
  • TSTT and bmobile
  • Kajabi

Past and present client relationships, across different years and scopes. The work behind the names

Our point of view

We are not a call centre that added a chatbot. We are operators who decide where AI belongs in a customer conversation, and where it does not.

That decision is part of running the service: knowing the customer, understanding the risk and keeping responsibility for what happens next.

How we decide
  1. 01 / Design

    Decide before you deploy.

    We map your contact types and decide, with you, which belong to AI, which to a person with AI beside them, and which to people alone. Then we choose the platforms to fit. We have no software of our own to sell you.

  2. 02 / Run

    One floor, both layers.

    AI agents, specialists, supervisors and quality coaches in one operation, under one accountable team. The handover between them is designed and rehearsed, never left to chance.

  3. 03 / Measure

    Outcomes, not activity.

    Completed work, quality, repeat contacts and cost, reviewed with you every week. Contacts move between settings as the evidence comes in.

DirecOne Relay

One operation.
Three settings.

Relay is how we decide who leads each kind of conversation, and where a person steps in. The same three parts every time: the customer, the AI and a person. What changes is who leads.

AI answers first.

Voice and chat agents take the contact, resolve the routine and the repetitive, and close the loop. A trained person is one handover away, and the handover is a designed moment, not a fallback.

Best for High-volume care, order status, appointment setting, first-line technical support, outbound qualification.

Customer to AI to resolved. Judgment cases go to a person.

People lead. AI keeps up.

Your customer talks to a person from the first second. Beside that person sit real-time guidance, the right knowledge and an automatic summary, so the conversation is faster and the record is complete.

Best for Complex product support, retention, collections, regulated conversations.

Customer to person, with AI beside them the whole time.

Judgment, delivered by people.

For the conversations where the answer depends on reading the person in front of you: a sale, an escalation, a customer whose circumstances have changed. AI stays in the background, on quality, coaching and forecasting.

Best for B2B sales, key accounts, escalations, sensitive and brand-critical moments.

Customer to person. AI in the background.

Settings are not fixed. Contacts move between them as the AI learns and the team specialises.

AI Operations in detail

Human where it matters

Some conversations
are the relationship.

A charge that does not match what was agreed. A customer whose circumstances have changed. A fault three other people have already failed to fix. These are not volume to be cleared. They are the moments a customer decides whether to stay.

So we hire people who notice when a caller needs patience more than a script. We train them on your product until they can investigate, not just answer. And we give them the authority to finish the job.

  • The customer explains once. The history and the next step travel with the conversation.
  • The problem behind the question gets solved. Advanced software troubleshooting, telecom technical support, work that spans several systems.
  • Someone owns the outcome. Every case has a named owner, a next action and a finish that is checked.
How we operate
A customer specialist wearing a headset, listening closely to a caller
A specialist on a live call

An operator's record

26 yrs
Operating in Trinidad Since 2000, without a break
1,000
People at peak for one client Full-time equivalents
~600
Seats delivered for other BPOs Market entry and expansion
97%
Customer satisfaction In a software client reference, 2024

Proof

Outcomes,
not adjectives.

What clients have put in writing about the work.

97%Customer satisfaction on complex product support

Technical depth, human warmth.

Advanced software, eCommerce and website issues resolved in under 16 minutes. The Trinidad team often leads the metrics among the four countries the client operates from.

Not everyone knows that customer service begins from the heart.

Director, Customer Support, Kajabi. April 2024

15+ yrsOne telecom partnership, 2005 to 2021

Complex support, sustained.

Internet and IPTV helpdesk, prepaid customer care, retention and renewals, directory assistance and the service order centre for a national operator.

I confidently recommend DirecOne as a vendor for telecommunications and customer support services.

Senior Manager, Contractor Management, TSTT. December 2025

3Caribbean territories from one floor

A sales channel worth extending.

Five years of lead generation in Trinidad and Tobago. On the results, the bank's international marketing team approved dialling into Barbados and Jamaica from the same team.

Marketing Manager, Scotiabank International

Figures come from the named client references and describe those programs. They are not company-wide averages, and they are not AI performance claims.

More of the record

Start with a pod

Begin small.
Decide on evidence.

A pod is a packaged starting point: a defined piece of work, a named team and a set length. You see the scope and the price before you commit, and you decide what happens next on results.

01 AI Operations AI-Assisted

Design sprint

Leave with a plan you could run: which of your contacts AI should take, which need a person, and what a pilot would cost.

  • Your contact types mapped, each assigned a setting
  • A platform choice that fits your systems
  • Written handover rules and compliance position
  • A pilot plan with a price
02 AI Operations and Services AI-Assisted

Pilot pod

Prove it on one or two contact types, with a trained team and AI agents live side by side.

  • A trained class of up to 30 people
  • AI agents on the agreed contact types
  • A weekly review with one accountable lead
  • A decision report at the end
03 Incubation and Expansion Human-Led

Launch pod

Your own team on a ready floor in Port of Spain: recruited, equipped and supported from the first day.

  • Equipped workstations in an access-controlled facility
  • Recruitment, onboarding and payroll
  • Devices and dedicated internet
  • Local HR and industrial relations support

Every pod is scoped and priced with you before it starts. Timings are typical and depend on the complexity of the program.

See every pod

Trinidad / Business continuity

South of the
hurricane belt.

Every year the Atlantic sends major hurricanes through the Caribbean, the Gulf and the US East Coast. Trinidad sits below their path. In 175 seasons of records, no hurricane above Category 1 has crossed the island.

Where major Atlantic hurricanes have travelled, 1851 to 2025, and where Trinidad is A map of the western Atlantic and Caribbean. A pale band marks where the centres of major hurricanes have passed, across the Caribbean, the Gulf of Mexico and the United States east coast. Trinidad, marked in amber off the coast of Venezuela, lies to the south of the band. 10° N 20° N 30° N 40° N UNITED STATES ATLANTIC OCEAN CARIBBEAN SEA GULF OF MEXICO VENEZUELA THE HURRICANE BELT Miami About 3½ hours by air TRINIDAD South of the belt
Where the centres of major hurricanes (Category 3 and above) have passed, 1851 to 2025 Trinidad
0
Major hurricanes to cross Trinidad Between 1851 and 2025, 342 Atlantic storms reached Category 3 or above. None crossed Trinidad at that strength, or at Category 2.
1933
The last hurricane to cross the island A Category 1, and one of only two in the whole record. The other was in 1878.
175
Seasons on record The storm-track record kept by the US National Hurricane Center runs from 1851. We checked every track in it against the island.

Source: US National Hurricane Center, Atlantic hurricane database (HURDAT2), 1851 to 2025. The band shows where the centres of major hurricanes (Category 3 and above) have passed most often, shaded more strongly where more of them have. The finding is for the island of Trinidad. Tobago, to the north-east, was struck by Hurricane Flora in 1963, and the centres of Ivan (2004) and Beryl (2024) passed about 100 km or more to the north. A record is not a forecast: heavy rain and flooding still happen here, which is why backup power, network redundancy and recovery plans are part of every program.

The full case for Trinidad
A large fitted operations floor in Trinidad, with the Northern Range visible through the windows

Incubation and Expansion

Trinidad is the destination.
We are how you get there
in weeks, not quarters.

We set up, staff and run your operation, then stay for as long as it serves you. Two international BPOs have already entered or expanded this way.

Build your operation here
150+
Production seats ready now
2 wks
To a first agent live on a pilot

A facility developed by our group, Trinidad

Start here

Tell us which conversations you have.
We will tell you who should lead each one.

A direct conversation with the people who run the operation. Expect a view on scope, a pilot design and a timeline.

DirecOne